LEvI(.)cOmMu(TE)[r].P[aNt]S.:.LauNcH->{pAr}Ty

Levi Strauss is continuing their market push to stay relevant with products designed for the new pedaling revolution; pants for the commuter and a new revamped version of the classic Levi’s Trucker Jacket styled for the new bred of Rig-Riders{™©®} in mind.

Levi’s® is planning a 5-day 5-city launch event: San Francisco, Los Angeles, Austin, Brooklyn & Philadelphia.

Friday nite is the launch party at Orange 20 in Los Angeles (across the street from the Bike Kitchen and LACC) from 7:00 to 10:00; the perfect opportunity for a multi-modal (Bicycle & Metro-Rail) event. Who’s In? First pre-departure stop: Bev-Mo for the right cross town berverages. For one, I gotta know what a Levi Launch Party is like. It’s a Los Angeles Cog-Joint{™©®} event and a Freddie Home-Boy’s gotta have it. As Leonard Cohen once said: “First we take the Launch then we take the Marathon” i.e., let’s go mess them up.