Successful design is irresistible.  Sometimes an obscure object of consumption becomes a desire simply because its design qualities sing the song of the siren and you cannot fight the urge to possess it.  And sometimes the object is simply a flagrant marketing ploy.

Cadence: the how of the company is apparent but their success confuses me.  Their presence is inflated by a sense of self-importance and an extreme preoccupation with itself as a brand but there’s little product depth to justify such narcissism.  Cadence is the product and not just a brand so it makes sense they produce items that appear to exist solely to brandish the name.

In comparison, Cinelli has always been a company about cycling products.  The company’s history runs so deep in the cycling industry their existence is a thread in the cultural fabric.  When an item bears the name Cinelli, you aren’t offended; you pause to reflect.  Their reputation [recognition] was earned not just fabricated through a marketing strategy.

Cuidado la contras de las Sirenas Animaux!