This stuff Rocks Ass.

The most exciting product at InterBike had to be Giro’s new lace-up shoe collection with jack’d-out colors to suit every personality (disorder) and showcases the company’s emerging edgy, yet unpretentious, vision aligned with that devil-be-damned attitude twined in the culture of cycling  similar to the surf mind-set and kicks up the faith quotient in a corporate player.

The last picture in the set is Giro’s Soft Goods marketing manager Simon Fisher who talked up the product with great enthusiasm at the closing bell of the show.  When the lights dimmed to signal the day was complete, Simon kept us engaged with his excitement for all the new stuff Giro has planned.

The Revolution will not be motorized AnImAuX!