seriously. what the hUH(?) is a bike shop s’Poz to be?   it’s time for shops to transform themselves to be more than just a repository of  bicycling merchandise for sale; ain’t that’s what(z) the douBle-U.dOUbLe-u.doUBle-yoU’z  {www} beez’n all’bout.

Maybe it’s a rough road to hoe (ya’hOE)  but the retail paradigm be shift’d.  Bike shops offer needed service and their expertise is indispensable but damn! somehow they must getz to participating more directly with the already emerged model and redefine themselves better within it.  it’yl getz loTz of work but they’z gotz to do it.

Dave Lettieri’s FasTrack bike shop {sANtA bARbArA, cA} is full of Lettieri Memorabilia of an accomplished and honorable bike racing career and lends depth to the store’s credibility and seriousness as a pro-shop.