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West River Cycles: Julius (proprietor) evolved his love for cycling in Philadelphia (hence the Keystone graphics) and recently relocated to Long Beach (CA) where he and his wife Kristen (newly nuptial’d) opened their Bicycle Love Furnace and have devoted themselves to all things bikes.  There are a lot of new bike shops opening in Long Beach.  The Revolution Will Not be Motorized.

The inventory is coolly limited in selection but the enthusiasm is as hot it gets.  I actually discovered the shop in a long shot through a link from Rothera Cycling (based in Philadelphia) and paid them a visit the next day.

Visit the website:

Visit the Shop:
1233 E 4th Street
Long Beach,CA 90802

Monday, Wednesday — Saturday 12-7
Sunday 12-5
Closed Tuesday

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